E030 — Balancing Self‑Care and Business Launch: Reema on Building The Hira Collective
Holistic‑wellness advocate Reema Rachel Khithani shares the decade‑long journey behind The Hira Collective, an ethically vetted marketplace that now features 27 practitioners and a thriving events calendar.
She explains how multiple false‑starts, workplace setbacks, and personal grief taught her to slow down, honour self‑care rituals, and let the business unfold “on its own timeline.”
Reema also unpacks the Collective’s rigorous 17 % acceptance rate, her morning gratitude‑and‑earthing routine, and the money‑mindset work that’s redefining how she funds growth.
Listeners will learn why trusting your path, building community before marketing, and protecting practitioner‑client integrity are cornerstones of sustainable success.
“I'm okay to be a villain in someone else's story as long as I'm staying true to my values and my why.”
— Reema Rachel Khithani
Takeaways:
Timelines can stretch, and that’s okay. Reema paused two planned launches after workplace trauma, proving a healthy founder beats a hurried rollout.
Daily self‑care fuels longevity. Her 90‑minute morning stack, Five‑Minute Journal, meditation, tapping, prayer, incense, phone‑free nature walk, keeps her grounded and creative.
Ethical vetting is non‑negotiable. Only 17 % of 250+ practitioner applicants make it onto the platform, with continuous re‑evaluation to protect clients.
Community > conventional marketing. Word‑of‑mouth from happy practitioners now drives new applications—proof that depth beats virality.
Rewrite your money story. Courses like Money EQ help her shift from scarcity to partnership with money, funding growth from a place of respect.
Meet Reema Rachel Khithani
Reema Rachel Khithani
Founder & Visionary, The Hira Collective
Reema is an Ontario‑based educator turned wellness entrepreneur who spent ten years envisioning a hub where holistic practitioners could honour ancestral roots and serve clients ethically. Drawing on her grandparents’ teachings, classroom experience, and equity work, she launched The Hira Collective on April 4, 2025. In its first 12 weeks the platform earned “impact startup” recognition at Vancouver’s Web Summit and logged 90+ bookings while maintaining its strict vetting standards.
Resources
The Hira Collective – search by modality, ailment, or symptom at thehiracollective.com
Launch‑party tickets via Luma – September 26, 2025 event in Toronto
Five‑Minute Journal by Intelligent Change – Reema’s go‑to gratitude tool.
Money EQ (Ken Honda, Mindvalley) – course reframing money.
Trauma of Money (Chantelle Chapman) – additional program on healing financial trauma.
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Hi, I’m Juliette! ✨
Originally from France, I made the move to Canada with a vision to design my dream balanced life. And I know I am not alone. That’s why, I created this platform to meet the other go-getters of this world so we can all uplift each other, one objective at a time.