E035 — How Do You Balance Client Needs with Your Values IRL? with Fashion Consultant Jaclyn Patterson
Wardrobe Stylist and Fashion Consultant Jaclyn Patterson shares how she leads with service while keeping her principles at the core of her work.
From luxury retail to launching her Style Club, Jaclyn reveals a realistic approach to “values-aligned” business: meet clients where they are, educate when it’s helpful, and offer accessible paths that honour both budgets and beliefs, without pressure or perfectionism.
“I try to have balance of not necessarily putting shame or pressure on people. I think everyone's in their own journey.”
Takeaways:
Serve first, teach when it helps: Jaclyn prioritizes client needs; she introduces sustainability as an invitation, not a requirement.
Meet people where they are: Jaclyn creates options for different budgets and levels of support.
Values are a compass, not a cage: It’s okay to flex or sequence your principles to best serve the client while staying authentic.
Micro-actions matter: Small, consistent choices (care, re-wear, better fit) add up to meaningful impact.
Design for longevity (business + wardrobe): Think long-term: avoid burnout, build systems, and focus on durable style habits.
Community fuels momentum: Ongoing touchpoints (like memberships/masterclasses) help clients sustain progress.
Joy is strategic: Enjoying the process keeps you resilient and aligned over time.
Meet Jaclyn Patterson
Jaclyn Patterson
Wardrobe Stylist and Fashion Consultant
Jaclyn is a Wardrobe Stylist and Fashion Consultant who has worked with over 350 clients worldwide. She’s also the founder of Shopwise, Canada's first sustainable fashion marketplace.
More recently, she built The Style Club: a monthly masterclass and community that helps busy women design effortless, elevated looks.
Resources
Learn more about Jaclyn’s services at jaclynstyled.com
Learn more about The Style Club and Shopwise (currently revamping)
Follow Jaclyn on Instagram @jaylopat
Want to learn more about the impact of Fast Fashion? Watch the True Cost (documentary) on YouTube.
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Hi, I’m Juliette! ✨
Originally from France, I made the move to Canada with a vision to design my dream balanced life. And I know I am not alone. That’s why, I created this platform to meet the other go-getters of this world so we can all uplift each other, one objective at a time.