E036 — From Shy to Unapologetically Herself: Meryl Schroyen on Leadership, Money, and the Realities of Entrepreneurship
In this episode of Good in Motion, Juliette sits down with Meryl Schroyen, co-founder of The Sound of C, to talk about her journey from hiding behind shyness to embracing authenticity as an entrepreneur.
Meryl shares candidly about leadership, the taboo of money, building a business abroad, and the boundaries she’s learned to set to avoid burnout.
This honest conversation is packed with lessons for women entrepreneurs craving balance, confidence, and growth.
“I think when you pass a certain stage and you go through all this shit that you can see as an entrepreneur, you're humble.”
Takeaways:
Leadership is rooted in authenticity and human connection, even at the highest levels.
Money is often a taboo subject, but the reality of reinvesting, not paying yourself, and finding creative support through partnerships and collaboration is part of entrepreneurship.
Boundaries — like not working weekends — are crucial to protecting mental health and avoiding burnout.
Building a business abroad comes with language barriers, cultural differences, and resilience-testing challenges.
Shifting from shyness to showing up authentically opens doors to opportunities and stronger relationships.
Meet Meryl Schroyen
Creative strategist and entrepreneur
Meryl Schroyen, is a creative strategist and entrepreneur originally from Belgium.
At just 20, she founded a non-profit leading international humanitarian projects, and her path since has been all about growth — from managing large-scale events in Europe to helping Canadian businesses expand their reach.
Most recently, Meryl co-founded The Sound of C — a company that helps leaders and organizations grow through strategy, community, and genuine connection.
As an entrepreneur, she’s known for her authenticity, humility, and resilience. Meryl’s journey reflects the realities of entrepreneurship — from tackling money struggles to prioritizing mental health and setting boundaries.
Resources Mentioned
Meryl’s Business
Learn more about The Sound of C (website)
Follow The Sound of C on LinkedIn (They write cool posts)
Hotels & Venues
Hotel Victoria (Toronto) — Hosts The Sound of C events; mentioned as a partner location with Emeline Boul, the General Manager.
Auberge du Pommier (Toronto) — A fine-dining French restaurant known for its tasting menu, mentioned as a celebration spot by the host, Juliette Fiszka.
People Mentioned
Tony Robbins — Mentioned for introducing the “Wheel of Life” exercise.
Tara Bosch — Founder of Smart Sweets, a Canadian healthy candy brand featured in the Women Founder Product Spotlight.
Associations & Institutions
University of Toronto — Meryl gives talks there on leadership and entrepreneurship.
Yorkville University — Another institution where Meryl gives conferences.
Board of Trade (Toronto) — Mentioned as the venue for a formal networking lunch.
Brands, Food & Belgian Delicacies
Smart Sweets — Low-sugar candy brand founded by Tara Bosch (Vancouver).
Callebaut Chocolate — Imported by Meryl’s Belgian chocolatier friend in Toronto.
Napoleon Candies — Belgian sour candies.
Chokotoff — Belgian caramel-chocolate candy discussed in the “Belgian treats” segment.
Eataly (Toronto) — Favorite spot for pasta, burrata, and cannoli.
Cannoli — Italian pastry Meryl and Juliette discussed from Italy and available at Eataly.
Healthy Planet & Whole Foods — Health food stores where Juliette shops.
Uber Eats — Meryl mentioned delivering food by bike when she first arrived in Canada.
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Hi, I’m Juliette! ✨
Originally from France, I made the move to Canada with a vision to design my dream balanced life. And I know I am not alone. That’s why, I created this platform to meet the other go-getters of this world so we can all uplift each other, one objective at a time.